ARTIGIANO.

Services

Digital, Editorial, Marketing, Web Design, E-Mail Design

Redesign the homepage for responsive use and create a content hub called La Bella Figura to reinforce Artigiano, an online Italian Fashion Brand. The aim was to get visitors to buy into the brand and as a result make more online purchases. The hub acts as an online journal for the brand and not only gives practical advice in size guidance, but also gives the history of the brand and visitors a sneak peek to the latest fashion trends. Once designed it was created and maintained using an IBM content management system. The end result was a stunning mixture of editorial pieces, videos and imagery with quirky headers carefully designed for use on screen with the more mature target market in mind.