CUNARD.

Services

Marketing, Advertising, Print Design, Promotional, Retail, Posters, Swing Tags

For the Jubilee and the Olympics, Cunard wanted to promote British products for sale on board their 3 cruise ships by creating eye-catching window displays. As Cunard is a prestigious British brand, research led to other iconic British objects which established the imagery for the graphic pack. Graphics created included swing tags, posters, window decals and banners. The typeface chosen is a very iconic British typeface Gill Sans, based on the London Underground typeface, so it fits really well with the overlying theme. The Union Jack features and gave inspiration for the colours used throughout the promotional material.