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Empica are one of the UK's most experienced teams of publicity and PR professionals. Working alsongide them throws up projects not only for Empica - their newsletter, but their clients too - China Healthcare, Planet Earth in concert with the Philharmonic Orchestra to name but a few. The newsletter needed updating to reflect Empica's branding. Empica is not only a great name for typography lovers but also has super branding so was a good starting point. Paul Renner's Futura was a must for the copy of the newsletter. It's a simple geometric sans serif typeface which is easy to read and distinctive. The interesting stories and images were able to direct the colours of each edition and sticking to three colours made it look tidy and appealing. The use of the em space (the square from the Empica logo) at the end of each article was a little extra and enforces the brand.
Adobe Photoshop, Adobe InDesign
Futura, Gill Sans
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