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Advertising, Marketing, Print Design, Posters, Retail
Harding Retail manage retail on board cruise liners. Create Point of Sale signage to drive perfume sales and push offers on a certain product which has been chosen as a main feature for a certain month or trip. It was important to work along side these prestigious brands to retrieve all the things needed such as logos, imagery, typefaces, in order to create each bespoke poster. Due to a high turnaround and frequent seasonal and fashion changes it was necessary to fully understand all of their brand guidelines and strictly adhere to them. Each individual poster worked alongside the star product, they were each on brand and eye catching. The choice of typography and layout on each POS helped portray the desired message and as a result lifted sales.
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
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